Ford's Model e division is now losing over $100,000 per EV sold. As a result, the carmaker is looking to scale back EV production, according to industry insiders who claim Ford has cut back on battery orders significantly.
That’s what happens when you have to be a loss-leader to secure your position in the market. Even when the government steps in to protect you you still claim it’s a loss even though you’ve been crowned leader.
That’s what happens when you have to be a loss-leader to secure your position in the market. Even when the government steps in to protect you you still claim it’s a loss even though you’ve been crowned leader.
Is Ford the leader in the EV market?
In reality no, they are not.