A purported leak of 2,500 pages of internal documentation from Google sheds light on how Search, the most powerful arbiter of the internet, operates.
The leaked documents touch on topics like what kind of data Google collects and uses, which sites Google elevates for sensitive topics like elections, how Google handles small websites, and more. Some information in the documents appears to be in conflict with public statements by Google representatives, according to Fishkin and King.
This approach is doomed to fail, so long as the general public isn’t aware of the problem or its scale. Government regulation is the only way.
It’s enough if an alternative reached even 1%. That would still be billions of searches a year, enough to keep them running