Porsche IS the brand. It’s customers thought the Macan would tarnish the brand. But in reality they needed the Macan to keep making other models. Same situation as Lambo, Aston, Lotus and soon to be McClaren.
I don’t buy into the “we HAD TO in order to stay afloat” mantra all of the performance makers are using to justify SUVs. It’s a lie. They sell tons of cars at absurd prices. What they meant was “Investors said we had to because there was more money to be made.”
I don’t follow using Porsche as an example. What iconic model name are they re-using on vehicles that don’t match its image?
Did they create a 911 SUV or a G3 station wagon?
Porsche IS the brand. It’s customers thought the Macan would tarnish the brand. But in reality they needed the Macan to keep making other models. Same situation as Lambo, Aston, Lotus and soon to be McClaren.
I don’t buy into the “we HAD TO in order to stay afloat” mantra all of the performance makers are using to justify SUVs. It’s a lie. They sell tons of cars at absurd prices. What they meant was “Investors said we had to because there was more money to be made.”