Lamar filled the stage with performers, but none of them seemed to be white. While most may not even have noticed, some particularly upset users took to X to express their frustration.
“There’s no diversity in the half time show. DEI only goes one direction and this horrible halftime show perfectly represents why DEI needs to die,” a user wrote.
I despise commercials generally. But the Super Bowl is when marketers used to bring their A-game, with a very different feel from usual ads.
Now they just bring A-listers instead, put them on the screen and say, “Look who we hired! Now buy our product.”