Not really about whatever they are saying, it’s a way to drop the subliminal suggestion that there’s something “good for you” in there or that it has something competitors don’t. They often include the word “essential” when talking about vitamins to add the suggestion that you somehow have to have this thing.
Just like saying “all natural”. Dog shit and cyanide are all natural, but despite logic, most the people at some level absorb the suggestion that the product is somehow wholesome or healthy.
Marketing psychology.
Not really about whatever they are saying, it’s a way to drop the subliminal suggestion that there’s something “good for you” in there or that it has something competitors don’t. They often include the word “essential” when talking about vitamins to add the suggestion that you somehow have to have this thing.
Just like saying “all natural”. Dog shit and cyanide are all natural, but despite logic, most the people at some level absorb the suggestion that the product is somehow wholesome or healthy.
Somewhat relevant XKCD
Relevant Tom Scott for the relevant XKCD
Partly true, but mostly not.
The vitamins and minerals are called essential because they are essential.
https://www.nccih.nih.gov/health/vitamins-and-minerals