Consumers who say they believe in karma are more likely to forgive companies that behave immorally than those who don’t, according to a West Virginia University marketing expert.
Yup: “when a consumer thinks the universe will right a corporate wrong, that person tends not to harbor negative feelings toward the corporation and probably will refrain from consumer activism like boycotts”.
These people believe that everything will be handled by other people, not through their own actions. These people are misinformed.
Yup: “when a consumer thinks the universe will right a corporate wrong, that person tends not to harbor negative feelings toward the corporation and probably will refrain from consumer activism like boycotts”.
These people believe that everything will be handled by other people, not through their own actions. These people are misinformed.