If it is actually a larger demographic, then it would be huge opportunity for any of these other phone makers, especially those that are struggling. I highly doubt they are all unaware of the opportunity to make a smaller phone, so I suspect they have stayed away because they don’t think it will be a profitable market.
As production quantities go down, costs go up, and with the lower prices that these vendors sell at compared to Apple, their margins are already much thinner, so they have much more risk than Apple in introducing a smaller phone unless they are confident there is a large enough market for it. They simply have much less wiggle room than Apple in which to create a profitable product out of a smaller phone. Since Apple is pulling out and the others haven’t even bothered to try to compete with them in the decade that this big phone trend has been trending, I don’t think there’s any other conclusion that we can draw other than the small phone market is not large enough to pursue, but I’m open to other possibilities.
Edit: Someone else mentioned the small Asus Zenphone, which was also discontinued due to poor sales. That means at least one other manufacturer tried to make a small phone, and they came to the same conclusion that Apple did, so I see even less reason to doubt them.
ZenFone isn’t small, it’s the same size as a regular iPhone/Pro, not the Mini, so I can’t see it proving anything about small phone demand that couldn’t equally be applied to a regular iPhone or S23 etc. It also isn’t discontinued.
I was going to say that the Mini should be pretty cheap now that it’s two generations old – the 13 is down to $629 new, after all, and the Mini ought to be $100 cheaper…
But it looks like Mini demand has actually driven prices much higher than the normal 13. Strange, almost as if there IS demand for small phones…
ASUS has denied a previous report about the possible shutdown of the Zenfone division. The company issued a press statement, rubbishing claims from a Taiwanese media outlet that reported that the Zenfone 10 would be the last flagship in the Zenfone line.
I don’t believe the small phone gang is small, we just have one option: a pretty expensive iPhone mini.
I want a small phone but not an iPhone, I have no option therefore manufactures assume I want a humongous phone. That’s flawed logic.
If it is actually a larger demographic, then it would be huge opportunity for any of these other phone makers, especially those that are struggling. I highly doubt they are all unaware of the opportunity to make a smaller phone, so I suspect they have stayed away because they don’t think it will be a profitable market.
As production quantities go down, costs go up, and with the lower prices that these vendors sell at compared to Apple, their margins are already much thinner, so they have much more risk than Apple in introducing a smaller phone unless they are confident there is a large enough market for it. They simply have much less wiggle room than Apple in which to create a profitable product out of a smaller phone. Since Apple is pulling out and the others haven’t even bothered to try to compete with them in the decade that this big phone trend has been trending, I don’t think there’s any other conclusion that we can draw other than the small phone market is not large enough to pursue, but I’m open to other possibilities.
Edit: Someone else mentioned the small Asus Zenphone, which was also discontinued due to poor sales. That means at least one other manufacturer tried to make a small phone, and they came to the same conclusion that Apple did, so I see even less reason to doubt them.
ZenFone isn’t small, it’s the same size as a regular iPhone/Pro, not the Mini, so I can’t see it proving anything about small phone demand that couldn’t equally be applied to a regular iPhone or S23 etc. It also isn’t discontinued.
I was going to say that the Mini should be pretty cheap now that it’s two generations old – the 13 is down to $629 new, after all, and the Mini ought to be $100 cheaper…
But it looks like Mini demand has actually driven prices much higher than the normal 13. Strange, almost as if there IS demand for small phones…
There is but the demand is small. The smaller the demand gets, the more they flock to whatever options are available.
Small supply means just about any demand change can have a big impact on price.
Apple doesn’t care about used phone pricing, and until they announced the discontinuation nobody really paid any attention to the 13 mini for a while.
What about Asus Zenfone?
Discontinued after the 10 🥲
https://www.androidauthority.com/asus-zenfone-division-shutdown-official-statement-3358842/
Thanks for the news, you made my day! I have an 8 which still works very well. I was on the verge of getting a 10 while I still could…
Did they cite any reason for the discontinuation?
Lack of sales
Make things up much?
And that only add validity to Apple’s reasoning. The small phone market is too small.
And apparently people buying small phones do not buy a new one every years but wait for them to die, further reducing the cash grab pot.
You have it backwards. You have no options because your gang is too small. You used to have options but the market has moved far far away from that.