It seems like if what you’re showing is what you understand they find appealing and fun, then surely that’s what should be in the game. You give them that.
But instead, you give them something else that is unrelated to what they’ve seen on the ad? A gem matching candy crush clone they’ve seen a thousand times?
How is that model working? How is that holding up as a marketing technique???
It’s not A B testing.
It’s not really a “marketing disconnect”
Because I have been involved in the industry and know what these ads are for. The video is blaming things like trying to swindle people into downloading a different game, false advertising, misdirection, and is blatantly calling it “lying” in the title. That it’s trying to pit people into mini games to get them hooked on the outer game. That’s not what these ads are for. At all.
He’s claiming they know what people want but don’t want to build it… But they are building it?
I came to this conclusion because the video is just blatantly wrong.
These ads are made to test popularity of game ideas before they bother to build the whole thing as a standalone game. He’s reading into what he’s seeing. I have worked with these companies and know their exact reasoning and it’s not what he’s claiming. He’s just wrong.
I like Upper Echelon, but this take is just misinformed and wrong.