It seems like if what you’re showing is what you understand they find appealing and fun, then surely that’s what should be in the game. You give them that.
But instead, you give them something else that is unrelated to what they’ve seen on the ad? A gem matching candy crush clone they’ve seen a thousand times?
How is that model working? How is that holding up as a marketing technique???
That’s not true. Ads are covered in tracking data. For every one person who posts a negative review because a game misled them, there are literally tens or hundreds of thousands who clicked on it, saw it was not the same game, and never posted anything. For every one person who clicked, there are literally hundreds or thousands of people who didn’t. And they have all this data.
One data point posting a negative review on a game is much less impactful or meaningful to them then the literally hundreds of thousands of data points telling them whether their idea is going to be downloaded and successful or not. The complaining reviews are tiny drops in the bucket relative to the troves of engagement data they get on the ads being run.