It seems like if what you’re showing is what you understand they find appealing and fun, then surely that’s what should be in the game. You give them that.
But instead, you give them something else that is unrelated to what they’ve seen on the ad? A gem matching candy crush clone they’ve seen a thousand times?
How is that model working? How is that holding up as a marketing technique???
If true it’s kind of a dumb idea. I downloaded one of these that looked good many years ago, didn’t end up being the game, I deleted it immediately and haven’t clicked on a single one of these since. A few of them even looked like fun concepts but fuck it, it’s probably not real. Seems like their market research is going to be heavily skewed by people once bitten, twice (or forever) shy.
That’s just the thing they want. You know that 99% of the ads are fake, but if you enjoy one enough to click it anyway, on the off chance it’s real, that data is extra valuable because you’ve watched a thousand ads and clicked on one so that’s the one they know to focus on.
Yeah, but I’m not clicking on ads in 2024, I’m gonna Google anything I think is interesting or check its reviews in the play store. I treat all ads like potential one click viruses. Plus I see them so rarely, like if I’m doing a crossword or something, that I’m just waiting for the little x to appear so I can get back to my game. Who’s clicking on ads?
The simple truth is that you’re in the minority. Most people aren’t quite so diligent about avoiding them.
They’re not market researching the gameplay. They’re market researching the visual elements, the animations, the artstyle, the sounds, the indicators…