It’s in its afterlife phase right now. Much of the comment sections on any given subreddit are full of newbies using colloquialisms from other platforms. e.g. Users call subreddits “groups” which I think originates from Facebook. Or users trying to “bump” posts. There’s a lot of signs that the core userbases are gone.
They’ve been increasing the ad load the whole time. The most I’ve seen so far is 5 ads. Streaming will return to broadcast TV convention sooner than people think probably. 15 minutes of ads per hour.