A fresh report into Unity’s hugely-controversial decision to start charging developers when their games are downloaded has thrown fresh light on the situation.

MobileGamer sources say Unity has already offered some studios a 100% fee waiver - if they switch over to Unity’s own LevelPlay ad platform.

The report quotes industry consultants that say this move is an “attempt to destroy” Unity’s main competitior in this field: AppLovin.

  • all-knight-party
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    310 months ago

    The article suggests it’s strictly for smartphone apps. Could just be vague wording on the part of the article, but I struggle to understand how this would be as feasible for console or PC releases.

    • Doc Blaze
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      10 months ago

      perhaps. I miss the days when you could airplane mode your way out of ads on your phone. the solution of course was to pay for premium games which are way better than a shitty skinnerbox anyway. but most casual gamers don’t want to

      • @smeg@feddit.uk
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        110 months ago

        You can set your private DNS to something like dns.adguard.com, that blocks all ads in mobile games (and every other app) that I’ve tried