“a novel ingredient composed of a linseed industry by-product, fibre and rapeseed [canola] oil”
Having seen the heartbreaking destruction (as well as illegal logging) of ancient rainforest in Malaysia to make way for palm oil plantations, this can only be a good thing.
If it’s a manufactured saturated fat, it might have similar health problems as trans fats.
As well as the environmental benefits, the replacement could offer significant solutions for the food industry allowing manufacturers to satisfy increasing consumer demand for lower fat, healthier food products.
That makes it sound like it’s not a fat at all, which is… interesting.
EDIT: Not just a fat, anyway, in light of this passage:
a novel ingredient composed of a linseed industry by-product, fibre and rapeseed [canola] oil
