Oh yeah, even a tiny increase in bulk price is a fantastic excuse to bump the profit margins for corporations, I’m not even pretending that wouldn’t happen in real life. Just look at the US egg prices and the massively increased profits of the companies selling them.
As for what’s the upper limit on the price increase in the long run, that’s quite hard to estimate, because the more expensive coffee becomes, the more options there will be for growing it in sub-optimal conditions. At some point, somewhere, growing coffee in a greenhouse becomes profitable to do.
Is that at $10/kg, $30/kg? $100? Over 9000? I don’t have a clue.
But for quite a lot of people the coffee they currently drink is so ridiculously overpriced that even an absolutely massive increase wouldn’t have to mean they actually need to stop drinking coffee - to make a latte at home that was expensive as the one from Starbucks, the coffee itself could cost $350/kg - 15 grams of it would be $5.25, plus the milk. It would just completely kill coffee shops as a concept.
Oh yeah, even a tiny increase in bulk price is a fantastic excuse to bump the profit margins for corporations, I’m not even pretending that wouldn’t happen in real life. Just look at the US egg prices and the massively increased profits of the companies selling them.
As for what’s the upper limit on the price increase in the long run, that’s quite hard to estimate, because the more expensive coffee becomes, the more options there will be for growing it in sub-optimal conditions. At some point, somewhere, growing coffee in a greenhouse becomes profitable to do.
Is that at $10/kg, $30/kg? $100? Over 9000? I don’t have a clue.
But for quite a lot of people the coffee they currently drink is so ridiculously overpriced that even an absolutely massive increase wouldn’t have to mean they actually need to stop drinking coffee - to make a latte at home that was expensive as the one from Starbucks, the coffee itself could cost $350/kg - 15 grams of it would be $5.25, plus the milk. It would just completely kill coffee shops as a concept.