Today I went to my local supermarket and was presented with the following brands of toothpaste:

• Odol-med3 (Aquafresh): Haleon Group 🇬🇧
• Sensodyne: Haleon Group 🇬🇧
• Parodontax: Haleon Group 🇬🇧
• Signal: Unilever 🇬🇧
• elmex: Colgate-Palmolive 🇺🇸
• Meridol: Colgate-Palmolive 🇺🇸
• Colgate: Colgate-Palmolive 🇺🇸
• Blend-a-med: Procter & Gamble 🇺🇸
• Blend-a-dent: Procter & Gamble 🇺🇸
• Crest: Procter & Gamble 🇺🇸
• Lacalut: Dr. Theiss Naturwaren Gruppe 🇩🇪

You have a big illusion of choice, but in the end most known brands that can also afford advertising are big international groups. I ended up getting Lacalut, the one “made in germany”, which cost double.

edit: apparently it’s not a great choice for many reasons, so i’ll be returning that product and try some of the other recommendations, thanks!