It’s been a slow changeover since 2022 when they lost a trademark dispute with another company that owned the name “Juanita’s” trademark and also made Mexican food.

The website even got updated with the new name, which is a mashup of the names of the original Juanita and her husband Antonio. I personally love the new name, I think it’s sweet.

https://www.wweek.com/restaurants/cheap-eats/2022/12/31/juanitas-chips-now-sold-nationwideas-juantonios/

https://www.juantoniossnacks.com/

Sasser, one of the founders of Untitled Goose Game publisher Panic, followed up with the answer in a few days, via a post from The Trademark Lawyer: California-based Juanita’s Foods, a maker and distributor of canned Mexican food products, had filed suit in federal court this August against Juanita’s chips parent company Dominguez Family Foods, alleging it was violating the terms of an agreement to use “Juanita’s” only on products sold in the Pacific Northwest (defined as Alaska, Idaho, Montana, Nevada, Oregon, Washington and Wyoming).

“Plaintiff could have filed a trademark infringement lawsuit and shut down Dominguez” in the late 1980s, the lawsuit claims. “Instead, Plaintiff gave Dominguez the benefit of the doubt. It offered Dominguez an opportunity to continue using the Juanita’s mark, subject to very specific restrictions that were intended to avoid any consumer confusion between their brands.”